Baccalauréat en communication marketing (profils création publicitaire 6624 et stratégie et conseil 6623)
Published R score thresholds
| Threshold type | R score | Term | Applicant category | Source |
|---|---|---|---|---|
| R score of the last admitted applicant | 26.48 | Fall 2026 | Advertising creation profile — DEC basis | Source |
| R score of the last admitted applicant | 3.3 | Fall 2026 | Advertising creation profile — university basis | Source |
| R score of the last admitted applicant | 23.55 | Fall 2026 | Strategy and consulting profile — DEC basis | Source |
| R score of the last admitted applicant | 2.8 | Fall 2026 | Strategy and consulting profile — university basis | Source |
R score of the last admitted candidate (central statistics page, data as of August 25, 2026).
Cumulative average (on 4.3) of the last admitted candidate.
R score of the last admitted candidate.
Cumulative average (on 4.3) of the last admitted candidate.
Prerequisites
Basis of admission
- DEC
- University basis (15 credits)
- Experience basis (21 years and over)
Fall admission only. Capacity: 120 places (60 per profile); the profile (advertising creation or strategy and consulting) is chosen when applying for admission. DEC basis: DEC or equivalent, selection based on the R score. University basis: 15 credits, selection based 100% on the record. Experience basis: 21 years and over, 1 year of full-time experience in marketing, advertising, public affairs or public relations, scholastic aptitude test.
Key dates
| Date | Deadline | Applicant category |
|---|---|---|
| Application deadline — Fall 2027: not yet published by UQAM (last published cycle, Fall 2026: March 1, 2026 for the advertising-creation profile (6624) and April 15, 2026 for the strategy and consulting profile (6623)) — see the official deadline table | General UQAM date, applicants from Quebec and Canada (official dates by program on apps.uqam.ca) |
Possible bridging options
English requirement for the degree Required
English level to be attested for obtaining the degree, by one of the published means: CECL test (threshold 55), course ANG3067, TOEFL iBT (42), TOEIC (750) or VERSANT (54).
If you're not eligible yet
- R score below that of the last admitted for the chosen profile
The program is not among the programs participating in the "revised applications for admission" mechanism. No official alternative pathway was identified. The number of applications is not published on the central statistics page.
Adjacent programs
- Baccalauréat en communication stratégique et relations publiques
- Baccalauréat en communication (journalisme)
- Baccalauréat en administration des affaires (ESG)
Official sources
Data verified on October 26, 2026 from the university's official sources. A past threshold does not guarantee admission: it describes previous years.